Latest SEO

Google Reader Rolled Out “Send To” Feature – Now More Social

latestseo — Thu, 13 Aug 2009 14:27:10 +0000

Google reader has announced a new feature “Send To” which is more social where you can directly send your favorite items to Twitter, Digg, Myspace, StumbleUpon, Facebook, Delicious etc.

To enable this feature, head to “Settings” in Google Reader and there you can find “Send To” tab which will provide the services you send. You can even set custom services.

Humorous, Hilariously Funniest Google Suggest Solutions

latestseo — Thu, 16 Jul 2009 17:35:03 +0000

Everyone in the world is familiar with Google Suggest, that search query box that crops up what we type in our search on Google and suggests the relevant results. I just did Google for a search queries which is related to United States President’s name. I’ve found it’s a lot more useful for humor than anything else. You can watch here about the funniest and humorous results when we search for their names.

Google Rolls Out New Search Engine Result Page

latestseo — Sun, 05 Jul 2009 14:51:51 +0000

Today when I opened Google for searching queries, I wondered and amazed that Google has been rolled out some changes in its result pages. There changes are given below with the obvious screen shots.

Changes:

1. The Reduced Google logo at the top of the page

2. Big Space Between Search Box and First row of the SERP

So, Do you have any idea on the changes of Google? What is the purpose of sudden Google changes? Do you like the new look of Google SERP? I like the previous one. As time goes on I would learn to like this new look once I get used to it.

The King of POP Michael Jackson’s (MJ) Tremendous Impact on Web Trends

latestseo — Sun, 28 Jun 2009 15:16:05 +0000

The death of the king of pop singer Michael Jackson is having a global impact, but all online and social media brings into sharp focus on the scale of the world’s shock and sadness. Previously, we might have known of a pop star’s passing via internet, web, TV,freinds, colleagues etc.
You could see a massive impact on Michael Jackson’s death and the rush of traffic through Twitter trending topics, Google insight search and Google hot trends over the past three days. Here is the screen shot for your reference.

Gogole insight search has a massive web traffic during the death of MJ.

Google hot trends has a trending topic of Michael Jackson

Twitter trending topic has included Michael Jackson

La.Ganesan Follows Barak Obama and L K Advani Style Internet Marketing Campaign

latestseo — Sun, 26 Apr 2009 14:10:24 +0000

Its really been a right time to focus on online marketing for all small scale business and large scale business. The main and wondering thing happened on online marketing around the world is that, all politicians have started their online marketing.

Indian politicians have started feeling the power and secret of internet marking with the Indian Lok Sabha Election 2009.

As we all know U.S president Barack Obama had started before his online marketing campaign and rocking on internet marketing.

Followed him our Indian BJP prime minister Mr. L K Advani had also started his online marketing campaign to run Indian Lok Sabha Election 2009.

Now our Tamilnadu BJP President La. Ganesan has jumped into online marketing. You can see their press releases, election 2009 manifestos and their campaign schedule on his website .

They are displying Google Ads on network and attracted visitors by their image ads.

Hope now you all can understand the power of online marketing. India is started developing their online markting effectively.

SearchMasters and SearchCamp 2009 -India

latestseo — Tue, 24 Feb 2009 16:33:59 +0000

It’s an amazing opportunity for every Indian webmasters to sharpen their knowledge through SearchCamp and SearchMasters 2009 conferences. As all know, all blog owners had strated their thread regarding this.

SearchMasters camp is fully based on invitation oriented. It is an one day even on 28-Feb-08. They have provided registration form on http://www.indiasearchmasters.com/. Now they have closed their registrations. They are planning to discuss about Webmaster central and best practices, Google custom search, Google analytics and website optimizer. Well, you know their speakers are from Google.Venue is Bangalore.

SearchCamp will be happening at Tidel park, Chennai. It is a two days event from 28-Feb-09 to 01-Mar-09. First day would be focused on SEO, SMM and second day would be focused on PPC. One good news is that, this camp is supported by SEMPO. They have invited special speakers for taking sessions. Registration fee is Rs. 500.

Now you may have questions…..Where shall I attend? Good. I will give a suggestion. If you have got an invitation from SearchMasters then you go and attend there. Have your presence over there on SearchCamp in the second day session and explore your ideas

Google uncovers scanned documents

latestseo — Wed, 05 Nov 2008 04:43:31 +0000

Scanned documents such as academic papers, or government reports used to be off limits for the Googlebot. That’s because when scanned, the entire paper appeared as a giant image, instead of text.

using Optical Character Recognition (OCR), Google is able to turn these documents into text and will begin including these files in its search results.

Previously, Google was only able to search the filename and limited meta data associated with these files in order to include them in search results. Google’s new technology now turns the scanned “images of text” into computer readable text itself.

As with traditional PDF files, when you encounter a scanned document, you’ll be able to view the original version, or the text only version Google has created. To see the technology in action, try the search repairing aluminum wiring (the first result should be a scanned document).

This type of technology has been around for a while now, but the scanning accuracy has always been a problem. Some words would get jumbled or miss spelt, so it’s impressive that Google has found a solution that’s accurate enough to be used for their search results.

This mean for SEO, if we have got any scanned documents on our site, for e.g press releases, newspaper articles or white papers, this now gives our business more chances to appear in Google’s search results.By giving more content for Google to index, you’ll improve your chances in coming up for queries related to these documents!

If you’re hiding any information on the web by keeping it as an image, you may want to consider removing those files now

AOL Launches Local Events Search: When.com

latestseo — Tue, 04 Nov 2008 11:43:04 +0000

AOL is unveiling When.com. It’s a local events site powered by Zvents. When.com deemphasizes the AOL brand but will become part of the “AOL Local Network,” that includes MapQuest, AOL Cityguide, AOL Travel, etc.

When.com uses IP targeting to determine default location, but offers personalization when users register.

Zvents content is also integrated into MSN Cityguides. Yahoo has Upcoming, its user-generated events site. Google Calendar allows publisher to add events and allows users to discover/search for them. Users, publishers and venues can also add listings to When.com.

What’s interesting about Zvents, among other things, is that the site is trying to define “events” broadly to include local retail sales and other non-traditional event occurrences.

Google Says, Don’t Rewrite Dynamic URLs To Static URLs

latestseo — Thu, 25 Sep 2008 03:54:21 +0000

Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases.

Google say, in bold, “avoid reformatting a dynamic URL to make it look static.” But Google also admitted that “static URLs might have a slight advantage in terms of clickthrough rates.” However, Google said “dynamic URLs should be favored over hiding parameters to make them look static.”

Does that mean SEOs and webmasters should stop rewriting their dynamic URLs? Would I personally recommend that? I think so, based on what I have been seeing recently from Google. As long as your dynamic URLs do not contain an unusual amount of parameters, like over five, I would think it would serve you better, in terms of ranking well in Google, to use dynamic URLs.

Again, this is a huge change in SEO philosophy and practice.

If the Google blog post is not evidence enough for you, to stop using rewrites, then maybe this additional information will help. I have seen, personally, on some of my large database driven sites, that Google has suggested that they have extremely high number of URLs. Those URLs are rewritten to be search engine friendly, at least they were back several years ago. If they were dynamic URLs, then Google would maybe not show that message. Maybe they would just handle them as they should be handled.

Of course, Google said there is no such thing as a duplicate content penalty, but there is such a thing as duplicate content. I suspect, having dynamic URLs as dynamic URLs would help Google figure out if a page is duplicate or not. Serving up static URLs in some of those cases, may confuse Google. And then you have the too many redirects warning in Google Webmaster Tools. I think related as well.

So what should a webmaster do with old sites that have old rewrites in place? I would be extremely wary about moving hundreds of URLs from their static rewrite version, back to their dynamic version. A Google Groups thread discussing this specific blog post does recommend that if you do move those URLs, you use a 301 redirect.

But should you? Google really does not comment about if you should make the big move or not, for a high number of old URLs already in the Google index. On one hand, Google now prefers dynamic URLs in these cases. On the other hand, you already have those pages indexed in Google and the link popularity for those pages have been long established. Using a 301 redirect will eventually transfer most, if not all, the old URLs to the new URLs – but how quickly and how much will you lose?

Empowering users to map their worlds

latestseo — Fri, 29 Aug 2008 14:30:59 +0000

In countries like India, great maps and comprehensive local data are hard to come by. And traditional mapping approaches are stretched to the limit in such environments, where infrastructure and local businesses are evolving at a furious pace.

This need inspired them in Google India to design and build Google Map Maker, which enables users everywhere over to create rich, deep maps and fresh local data. People can mark their favorite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighborhoods of interest. This product is motivated by the spirit of information democracy, where people can create information that are moderated and consumed by their peers.

Today(8/28/2008), they are bringing home this innovation by launching Google Map Maker in India, which has already been deployed in 57 other countries.

Google Map Maker will result in rich local data which will benefit Google users both on the web and on mobile. The creation of base maps where there were previously none will encourage many mashups, mapplets and other cool applications that make use of this data. We’re also excited to see Google Map Maker create a new breed of local map experts who bring their passion for their neighborhoods and communities into the online world, adding to local commerce, tourism and investment.

I will leave you with a map of IIT Bombay, the alma mater to many of them in Google India. When I spent a few hours mapping IIT Bombay — the place I lived in, the school I went to, and the streets I played on, it turned out to be a surprisingly satisfying experience that reconnected me to a place that is home to many of my memories. We hope you will find the Google Map Maker experience as fun and fulfilling as we do.