Hackers are the lastest threat to SEO’s reputation

Having had a website hacked in the last few weeks and knowing a few other people who had sites hacked this issue has been playing on my mind.

Countless blogs and personal sites are being edited my malicious hackers every day to include hidden links to unscrupulous websites. The aim of adding these hidden links is that the sites they link to will end up ranking highly on the search engines and sometimes it works very well.

The consequences are that often the hacked site gets a penalty or malware warning on Google and sometimes the owner doesn’t ever figure it out.

My worry is that the people doing the hacking are often classed as SEO’s because they are engaged in the practice of moving their websites up the search engines rankings. To me this tactic is nothing to do with SEO in the form that most people practice the strategy but as hacking becomes more widespread the issue is only going to get worse.

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1 Comment »

  1. Interesting Matt Cutts mention it today and I did a blog post about this and some posible solutions to negative seo.

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