AOL Launches Local Events Search: When.com


AOL is unveiling When.com. It’s a local events site powered by Zvents. When.com deemphasizes the AOL brand but will become part of the “AOL Local Network,” that includes MapQuest, AOL Cityguide, AOL Travel, etc.

When.com uses IP targeting to determine default location, but offers personalization when users register.

Zvents content is also integrated into MSN Cityguides. Yahoo has Upcoming, its user-generated events site. Google Calendar allows publisher to add events and allows users to discover/search for them. Users, publishers and venues can also add listings to When.com.

What’s interesting about Zvents, among other things, is that the site is trying to define “events” broadly to include local retail sales and other non-traditional event occurrences.

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