Archive for google updates

Google Reader Rolled Out “Send To” Feature – Now More Social

Google reader has announced a new feature “Send To” which is more social where you can directly send your favorite items to Twitter, Digg, Myspace, StumbleUpon, Facebook, Delicious etc.

To enable this feature, head to “Settings” in Google Reader and there you can find “Send To” tab which will provide the services you send. You can even set custom services.

Google reader

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Google Rolls Out New Search Engine Result Page

Today when I opened Google for searching queries,  I wondered and amazed that Google has been rolled out some changes in its result pages. There changes are given below with the obvious screen shots.

immanuel ruby - Google Search_1246803949049

Changes:

1. The Reduced Google logo at the top of the page

2. Big Space Between Search Box and First row of the SERP

So, Do you have any idea on the changes of Google? What is the purpose of sudden Google changes? Do you like the new look of Google SERP? I like the previous one. As time goes on I would learn to like this new look once I get used to it.

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Google uncovers scanned documents

Scanned documents such as academic papers, or government reports used to be off limits for the Googlebot. That’s because when scanned, the entire paper appeared as a giant image, instead of text.

using Optical Character Recognition (OCR), Google is able to turn these documents into text and will begin including these files in its search results.

Previously, Google was only able to search the filename and limited meta data associated with these files in order to include them in search results. Google’s new technology now turns the scanned “images of text” into computer readable text itself.

As with traditional PDF files, when you encounter a scanned document, you’ll be able to view the original version, or the text only version Google has created. To see the technology in action, try the search repairing aluminum wiring (the first result should be a scanned document).

This type of technology has been around for a while now, but the scanning accuracy has always been a problem. Some words would get jumbled or miss spelt, so it’s impressive that Google has found a solution that’s accurate enough to be used for their search results.

This mean for SEO, if we have got any scanned documents on our site, for e.g press releases, newspaper articles or white papers, this now gives our business more chances to appear in Google’s search results.By giving more content for Google to index, you’ll improve your chances in coming up for queries related to these documents!

If you’re hiding any information on the web by keeping it as an image, you may want to consider removing those files now 🙂

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Empowering users to map their worlds

In countries like India, great maps and comprehensive local data are hard to come by. And traditional mapping approaches are stretched to the limit in such environments, where infrastructure and local businesses are evolving at a furious pace.

This need inspired them in Google India to design and build Google Map Maker, which enables users everywhere over to create rich, deep maps and fresh local data. People can mark their favorite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighborhoods of interest. This product is motivated by the spirit of information democracy, where people can create information that are moderated and consumed by their peers.

Today(8/28/2008), they are bringing home this innovation by launching Google Map Maker in India, which has already been deployed in 57 other countries.

Google Map Maker will result in rich local data which will benefit Google users both on the web and on mobile. The creation of base maps where there were previously none will encourage many mashups, mapplets and other cool applications that make use of this data. We’re also excited to see Google Map Maker create a new breed of local map experts who bring their passion for their neighborhoods and communities into the online world, adding to local commerce, tourism and investment.

I will leave you with a map of IIT Bombay, the alma mater to many of them in Google India. When I spent a few hours mapping IIT Bombay — the place I lived in, the school I went to, and the streets I played on, it turned out to be a surprisingly satisfying experience that reconnected me to a place that is home to many of my memories. We hope you will find the Google Map Maker experience as fun and fulfilling as we do.

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Making Money on Youtube with Content ID

Late last year, Google introduced newest tool for YouTube’s content identification and management system, Video ID. While theye have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in their content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.

They’ve been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?

As it turns out, their partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as their Video ID partners are seeing claimed content more than double their number of views, against which they can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by their system will lead to an average additional 10,000 views of that same content. We call this “partner uplift,” and for some partners we’ve seen uplift as high as 9000%.

Access to their copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it’s clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.

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Yahoo Indoor Golf, Los Lonely Boys Perform & Google Banner Vandalism

Here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Los Lonely Boys Perform at Yahoo Live:

Google Idol at Google Summer Picnic 2008:

Yahoo Indoor Golf:

Google Banner with, well – I can’t read it, but I’m sure it is not good:

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Google brings Olympics updates to mobile phones

Google is making it easier to check up on the 2008 Summer Olympics in Beijing from your mobile phone.

Searching for any Olympic sport on Google’s mobile Web site will bring up, in addition to the regular search results that Google would normally offer, a timetable of Olympic schedules and results for that event. The search also works in 35 other languages, and Google has created an additional mobile Web site as a general repository of Olympic information.

When results start to come in, mobile searches for things like “swimming medals” and “French medal count” will bring up relevant Olympic data too.

The Olympics tie-ins are a little bit more extensive on Google’s regular browser search; other search engines, such as Yahoo, are doing something similar. Google is also serving ads on NBC’s online-video coverage of the Olympics using its DoubleClick technology.

If text-based mobile search just isn’t fancy enough for your precious handset, NBC will be serving up mobile video to customers of Verizon’s V-Cast service, thanks to a partnership between the two companies. Additionally, video-on-demand will be available to Verizon’s Fios television service.

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