Archive for Google

Google Reader Rolled Out “Send To” Feature – Now More Social

Google reader has announced a new feature “Send To” which is more social where you can directly send your favorite items to Twitter, Digg, Myspace, StumbleUpon, Facebook, Delicious etc.

To enable this feature, head to “Settings” in Google Reader and there you can find “Send To” tab which will provide the services you send. You can even set custom services.

Google reader

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Humorous, Hilariously Funniest Google Suggest Solutions

Everyone in the world is familiar with Google Suggest, that search query box that crops up what we type in our search on Google and suggests the relevant results. I just did Google for a search queries which is related to United States President’s name.  I’ve found it’s a lot more useful for humor than anything else. You can watch here about the funniest and humorous results when we search for their names.

bushobamaclintongeorge bushjimmy carterronald reagan

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Google Rolls Out New Search Engine Result Page

Today when I opened Google for searching queries,  I wondered and amazed that Google has been rolled out some changes in its result pages. There changes are given below with the obvious screen shots.

immanuel ruby - Google Search_1246803949049

Changes:

1. The Reduced Google logo at the top of the page

2. Big Space Between Search Box and First row of the SERP

So, Do you have any idea on the changes of Google? What is the purpose of sudden Google changes? Do you like the new look of Google SERP? I like the previous one. As time goes on I would learn to like this new look once I get used to it.

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The King of POP Michael Jackson’s (MJ) Tremendous Impact on Web Trends

The death of the king of pop singer Michael Jackson is having a global impact, but all online and social media brings into sharp focus on the scale of the world’s shock and sadness. Previously, we might have known of a pop star’s passing via internet, web, TV,freinds, colleagues etc.
You could see a massive impact on Michael Jackson’s death and the rush of traffic through Twitter trending topics, Google insight search and Google hot trends over the past three days. Here is the screen shot for your reference.

Gogole insight search has a massive web traffic during the death of MJ.

google insights

Google hot trends has a trending topic of Michael Jackson

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Twitter trending topic has included Michael Jackson

Twitter - Home_1246193219495

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SearchMasters and SearchCamp 2009 -India

It’s an amazing opportunity for every Indian webmasters to sharpen their knowledge through SearchCamp and SearchMasters 2009 conferences. As all know, all blog owners had strated their thread regarding this.

SearchMasters camp is fully based on invitation oriented. It is an one day even on 28-Feb-08. They have provided registration form on http://www.indiasearchmasters.com/. Now they have closed their registrations. They are planning to discuss about Webmaster central and best practices, Google custom search, Google analytics and website optimizer. Well, you know their speakers are from Google.Venue is Bangalore.

SearchCamp will be happening at Tidel park, Chennai. It is a two days event from 28-Feb-09 to 01-Mar-09. First day would be focused on SEO, SMM and second day would be focused on PPC. One good news is that, this camp is supported by SEMPO. They have invited special speakers for taking sessions. Registration fee is Rs. 500.

Now you may have questions…..Where shall I attend? Good. I will give a suggestion. If you have got an invitation from SearchMasters then you go and attend there. Have your presence over there on SearchCamp in the second day session and explore your ideas

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Google Says, Don’t Rewrite Dynamic URLs To Static URLs

Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases.

Google say, in bold, “avoid reformatting a dynamic URL to make it look static.” But Google also admitted that “static URLs might have a slight advantage in terms of clickthrough rates.” However, Google said “dynamic URLs should be favored over hiding parameters to make them look static.”

Does that mean SEOs and webmasters should stop rewriting their dynamic URLs? Would I personally recommend that? I think so, based on what I have been seeing recently from Google. As long as your dynamic URLs do not contain an unusual amount of parameters, like over five, I would think it would serve you better, in terms of ranking well in Google, to use dynamic URLs.

Again, this is a huge change in SEO philosophy and practice.

If the Google blog post is not evidence enough for you, to stop using rewrites, then maybe this additional information will help. I have seen, personally, on some of my large database driven sites, that Google has suggested that they have extremely high number of URLs. Those URLs are rewritten to be search engine friendly, at least they were back several years ago. If they were dynamic URLs, then Google would maybe not show that message. Maybe they would just handle them as they should be handled.

Of course, Google said there is no such thing as a duplicate content penalty, but there is such a thing as duplicate content. I suspect, having dynamic URLs as dynamic URLs would help Google figure out if a page is duplicate or not. Serving up static URLs in some of those cases, may confuse Google. And then you have the too many redirects warning in Google Webmaster Tools. I think related as well.

So what should a webmaster do with old sites that have old rewrites in place? I would be extremely wary about moving hundreds of URLs from their static rewrite version, back to their dynamic version. A Google Groups thread discussing this specific blog post does recommend that if you do move those URLs, you use a 301 redirect.

But should you? Google really does not comment about if you should make the big move or not, for a high number of old URLs already in the Google index. On one hand, Google now prefers dynamic URLs in these cases. On the other hand, you already have those pages indexed in Google and the link popularity for those pages have been long established. Using a 301 redirect will eventually transfer most, if not all, the old URLs to the new URLs – but how quickly and how much will you lose?

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AdSense For Feeds Is Now Available To All Google Publishers

Google Operating System reported they are now seeing the Google AdSense for Feeds option in their AdSense account set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering is now open to all, if not most Google AdSense publishers.

In short, Google AdSense for Feeds allows publishers to add AdSense ads within their RSS feed distribution. In fact, Google has been making it easier for those with FeedBurner accounts to easily integrate AdSense for Feeds in their published RSS feeds. The other day, I broke the news at the Search Engine Roundtable that FeedBurner is not accepting new publishers into the FeedBurner Ad Network. A few days after that, Google pushes out the AdSense for Feeds to virtually all AdSense publishers.

Google’s AdSense for Feeds has been in beta since May 2005. I was one of the early beta testers. In any event, here is a screen shot of what the set up screen looks like for publishers:

Google AdSense for Feeds by rustybrick.

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