Posts Tagged Google

Google uncovers scanned documents

Scanned documents such as academic papers, or government reports used to be off limits for the Googlebot. That’s because when scanned, the entire paper appeared as a giant image, instead of text.

using Optical Character Recognition (OCR), Google is able to turn these documents into text and will begin including these files in its search results.

Previously, Google was only able to search the filename and limited meta data associated with these files in order to include them in search results. Google’s new technology now turns the scanned “images of text” into computer readable text itself.

As with traditional PDF files, when you encounter a scanned document, you’ll be able to view the original version, or the text only version Google has created. To see the technology in action, try the search repairing aluminum wiring (the first result should be a scanned document).

This type of technology has been around for a while now, but the scanning accuracy has always been a problem. Some words would get jumbled or miss spelt, so it’s impressive that Google has found a solution that’s accurate enough to be used for their search results.

This mean for SEO, if we have got any scanned documents on our site, for e.g press releases, newspaper articles or white papers, this now gives our business more chances to appear in Google’s search results.By giving more content for Google to index, you’ll improve your chances in coming up for queries related to these documents!

If you’re hiding any information on the web by keeping it as an image, you may want to consider removing those files now 🙂

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New Enhancements on the Google Content Network

Google announced a new feature that are coming to content network. These enhancements are the latest result of our integration with DoubleClick and thier commitment to making advertising on the Google content network more efficient and accountable. The new enhancements that will be available in the coming months are the next step in their integration and in enabling standard industry functionality on the Google content network:

1. Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

2. Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

3. Improved Ads Quality: Brings performance improvements within the Google content network.

4. View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Google is enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don’t have to make any changes on their websites as we continue our integration efforts and offer additional enhancements. This also means that with one click, users can opt out of a single cookie for both DoubleClick ad serving and the Google content network. (If a user has already opted out of the DoubleClick cookie, that opt-out will also automatically apply to the Google content network.)

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AdSense For Feeds Is Now Available To All Google Publishers

Google Operating System reported they are now seeing the Google AdSense for Feeds option in their AdSense account set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering is now open to all, if not most Google AdSense publishers.

In short, Google AdSense for Feeds allows publishers to add AdSense ads within their RSS feed distribution. In fact, Google has been making it easier for those with FeedBurner accounts to easily integrate AdSense for Feeds in their published RSS feeds. The other day, I broke the news at the Search Engine Roundtable that FeedBurner is not accepting new publishers into the FeedBurner Ad Network. A few days after that, Google pushes out the AdSense for Feeds to virtually all AdSense publishers.

Google’s AdSense for Feeds has been in beta since May 2005. I was one of the early beta testers. In any event, here is a screen shot of what the set up screen looks like for publishers:

Google AdSense for Feeds by rustybrick.

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